Welcome to Latons Sports (“we,” “us,” or “our”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website latonssports.com (the “Site”) and make purchases. Please read this policy carefully to understand our views and practices regarding your personal data.

2. Information We Collect

We collect and process the following types of personal data:

– **Personal Identification Information:** Name, email address, phone number, and postal address.

– **Transaction Data:** Details of products you purchase and payment information.

– **Technical Data:** IP address, browser type and version, operating system, and access times.

– **Usage Data:** Information about how you use our website and services.

– **Marketing and Communications Data:** Your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Data

We use your personal data for the following purposes:

– **Order Processing:** To process and manage your purchases, including delivering products and handling returns.

– **Customer Service:** To provide customer support and respond to your queries.

– **Account Management:** To manage your account and provide you with account-related notifications.

– **Marketing:** To send you promotional information, offers, and updates, if you have opted in to receive such communications.

– **Website Improvement:** To analyze and improve our website and services based on your usage and feedback.

– **Compliance:** To comply with legal obligations and enforce our terms and conditions.

4 How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

How we use cookies

Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

We process your personal data based on the following legal grounds:

– **Contract:** Processing necessary to fulfill a contract with you, such as managing orders and delivering products.

– **Consent:** Where you have given consent for specific processing activities, such as receiving marketing communications.

– **Legitimate Interests:** Processing based on our legitimate interests, provided these do not override your rights and freedoms.

– **Legal Obligation:** Processing necessary to comply with legal obligations.

5. Sharing Your Data

We Do Not Sell Your Data.

We may share your personal data with:

– **Service Providers:** Third-party service providers who assist us with processing payments, delivering products, or providing customer support.

– **Regulatory Authorities:** As required by law or to comply with legal processes.

– **Business Transfers:** In connection with any merger, acquisition, or sale of assets.

6. International Transfers

If we transfer your personal data outside the UK, we ensure that appropriate safeguards are in place to protect your data in accordance with GDPR requirements.

7. Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. We may also retain your data to comply with applicable legal obligations.

8. Your Rights

Under GDPR, you have the following rights regarding your personal data:

– **Access:** The right to access a copy of the personal data we hold about you.

– **Correction:** The right to request correction of inaccurate or incomplete data.

– **Deletion:** The right to request deletion of your data under certain conditions.

– **Restriction:** The right to request restriction of processing in certain circumstances.

– **Objection:** The right to object to processing based on legitimate interests or direct marketing.

– **Portability:** The right to request the transfer of your data to another organization.

To exercise any of these rights, please contact us using the details provided below.

9. Security

We implement appropriate technical and organizational measures to safeguard your personal data. However, please be aware that no method of transmission over the internet or electronic storage is completely secure.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at:

Latons Sports

15 Queen Square,

Leeds, LS2 8AJ

Email: mail@latonssports.com